Hi, I'm Alyssa
I build, sell, and scale the foundations behind great products.
I've spent the last decade bringing new technologies to market. I enjoy the work that sits between customers, product, and engineering, finding the first partners, shaping what gets built next, and helping new platforms grow from an idea into an ecosystem.
Blackbird✳︎
Crossmint✳︎
MoonPay (HyperMint)✳︎
Coinbase✳︎
Block (Square)✳︎
About
I'm Alyssa
I grew up in a small town outside St. Louis, Missouri, and now live in New York City with my partner and our dog. I've been here almost eight years and still love spending a weekend wandering around with no real plan, trying a restaurant I've had bookmarked for months, browsing independent bookstores, or getting out of the city for a road trip upstate. I'm usually reading something, most recently Moderation by Elaine Castillo, and love cooking, pottery, art, music, and spending as much time as I can with friends offline. I also really love learning about things I know nothing about from people who are passionate about them.
I've spent most of my career in payments and partnerships, usually working on things that are still pretty early and still being figured out. I started at Square, moved into institutional crypto at Coinbase, then developer infrastructure at Crossmint, and most recently payments and platform partnerships at Blackbird.
I like the messy part of building something new. Finding the right partners, figuring out what we should build together, getting the deal done, and working closely with product and engineering to actually get it into people's hands. I like being close enough to customers to understand what they need and close enough to the product to do something about it.
I'm happiest when I'm learning something new, building something from scratch, and working with smart, low-ego people who like solving hard problems together.
Apparently this is the most relaxing song ever made?
A 2011 study claimed Weightless by Marconi Union reduced anxiety by 65%. It was funded by a spa company, which is either reassuring or the opposite.
The Reddit thread is somehow even better. One person fell asleep with their laptop balanced on their chest. Another got increasingly stressed waiting for the song to relax them. An EEG technician weighed in to explain why the science didn't really hold up, and absolutely nobody cared.
Worth listening to the song. Equally worth reading the comments.
What I believe
Technology should give us our time back
I've had a front row seat to one of the biggest shifts in how we use the internet. I've seen us go from taking one of the first card payments on a phone to building systems where software can book a table, move money, and handle everyday tasks on our behalf. At the same time, we've gone from needing months to bring an idea to life to being able to build and test something meaningful in a matter of hours.
That future is exciting, but only if we build it thoughtfully. The systems underneath need to earn people's trust. Identity should be secure. Payments should be seamless. People should always know who is acting for them and why. Progress means very little if we lose the human element along the way.
I'm drawn to the moments where technology changes how people live, work, and connect. The best innovations aren't the ones that demand more of our attention. They're the ones that quietly give some of it back.
Work
Building Blackbird's partner network
I build partnerships from zero to launch: finding the right partners, figuring out why the deal should exist, negotiating it, and then working alongside product and engineering to actually get it live.
At Blackbird, I built partnerships across restaurant POS and reservation platforms and launched our first POS payments integration. I owned the commercial side too, building the financial model behind each deal and structuring revenue share around what actually matters: integration depth, volume, and activation.
A big part of my job has also been turning what I hear from partners and merchants into product. I helped define Blackbird's external developer platform and the foundational APIs behind it, and built the operating model for taking a partnership from the first conversation through integration, launch, and growth.
Closed the enterprise clients driving our top payment volume
As one of the first GTM hires, I helped build the team from scratch. I mentored BDRs as the team grew, sold into some of our first enterprise accounts, generated multi-million-dollar payment volume, finished as the top account executive, and helped write a playbook for launching new cities.
Bringing new infrastructure to global brands
At Crossmint, I worked with brands including Maison Margiela, Etihad Airways, and the Kansas City Chiefs on Patrick Mahomes' House of Mahomes to launch new consumer products using our wallet, identity, and payments infrastructure. I owned the work from the first commercial and technical conversations through integration and launch, working closely with customers, product, and engineering to figure out what we needed to build and get it live.
Fortune 500s, startups, and a lot of onboarding paperwork
I was the first sales hire focused on Coinbase's corporate and startup business. Beyond managing relationships across Fortune 500 companies, financial institutions, and high-growth startups, I partnered with sales, compliance, and product to redesign institutional onboarding so customers could get up and running much faster.
Where I learned to sell
I was lucky to join Square during one of the most exciting chapters in the company's growth. Based in St. Louis, I earned President's Club, received the "Rock" award for exceeding quota six consecutive quarters, and mentored new BDRs as the team grew. After two promotions, I moved to New York to help build out the Strategic Sales organization.
Those five years shaped how I think about growth and building products, and gave me some of my closest friends. Looking back, they were some of the most formative and genuinely fun years of my life.
Tinkering
Stuff I wanted to exist
Weekend projects, hackathon builds, and things I made for the fun of it or because they solved a problem I had.
Splitsville 98
I got annoyed that Splitwise started charging for basic features, so I made my own. It looks like Windows 98, boots with a fake BIOS screen, figures out who owes whom, and makes fun of everyone's spending at the end.
Splitting a bill should be free.
splitsville98.com →DogTown
I wanted an easier way to find dogs my dog would actually like in my neighborhood.
You fill out a profile for your dog with their likes and dislikes, then swipe right or left on other dogs. DogTown shows you a match percentage, and you can chat with local dog owners to set up a meetup.
Not a dog owner? Swiping on dogs is still a pretty sweet dopamine hit, and all dogs are good dogs anyway. It's silly and fun.
dogtown.app →The NYC Restaurant Almanac
A place for all the restaurant stuff I usually have scattered across saved posts, notes, texts, and my head. Where to eat, what to order, and random bits of NYC restaurant lore.
It also has an incredible archive of old NYC restaurant menus, courtesy of the OGs at the New York Public Library. I wanted to make their collection easier to wander through and actually look at, because these menus are amazing little artifacts of the city and, frankly, works of art.
Still early, but it's live and growing.
Take a look →three.numbers
This one is stupid and that's kind of the point. I was curious whether the three numbers sitting at the top of everyone's Instagram profile actually say anything about a person, or at least about how they show up online.
Put in your post count, follower count, and following count and it'll match you with someone similar, someone completely opposite, and a few other questionable interpretations of what those numbers might mean.
It's simple, dumb, and surprisingly entertaining. There is no science here and your numbers never leave the page.
three-numbers →
Contact
Thanks for stopping by, say hello
Always up for a fun chat with curious people.
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